Seagram's 7 Crown Whiskey
Seagram's 7 Crown is an American blended whiskey at 40% ABV (80 proof), produced by Diageo under the Seagram's name — a smooth, approachable blend with a heritage dating to the 1930s and a signature serve, the 7 & 7, that made it a fixture of American bars. It is available to order online at Del Mesa Liquor.
- ABV: 40% (80 proof)
- Style: American blended whiskey
- Origin: USA
- Producer: Diageo, under the Seagram's name
- Heritage: Seagram introduced its Five and Seven Crowns in June 1934, just after Prohibition repeal
The Crown That Built the 7 & 7
Seagram introduced its Five and Seven Crowns in June 1934, months after Prohibition ended, and Seven Crown became the blend generations of drinkers reached for — above all in the 7 & 7, its signature pairing with 7UP lemon-lime soda. When Seagram's drinks business was divided in 2000, Seven Crown went to Diageo, which still produces it today as a casual, approachable American blended whiskey. Find it with the rest of the Seagram's range and among the classics in our whisky collection.
Tasting Notes
Brand-derived copy describes a clean, crisp aroma, a smooth and slightly sweet palate, and a creamy vanilla finish — an easy, mellow blend built for mixing rather than contemplation.
How to Enjoy
Make the signature: 7 Crown over ice in a highball, topped with 7UP and a lemon twist. It also holds its own in a whiskey sour or a simple whiskey-and-cola. More mixing staples live in our spirits collection.
Frequently Asked Questions
What is a 7 & 7?
Seagram's 7 Crown mixed with 7UP lemon-lime soda over ice — the drink the brand itself calls its signature serve.
Why is it called 7 Crown?
No official explanation is published; the name dates to Seagram's post-Prohibition Crown launches of 1934. Anyone who tells you it means seven grains or seven years is repeating folklore.
Who makes Seagram's 7 Crown today?
Diageo, which acquired the brand when Seagram's beverage division was sold in 2000.
A back-bar classic at a friendly price — order Seagram's 7 Crown online from Del Mesa Liquor in San Diego, CA.