Ron Colón’s Salvadoreño’s journey started in 2018 with founders Thurman Wise and Pepijn Janssens. The idea to create their own rum brand had been part of their conversations for over a year. During 2018, their job took them on a 22-day, 16-country barhop across Latin America, and it was during this trip that El Salvador captured their attention.
El Salvador is the smallest country in Central America, famous for magnificent volcanoes, world-class surf spots, beautiful coffee and fine sugar cane. And so, the story began, a rum passion project with origins in El Salvador and the ambition to create a high-proof rum designed with bartenders in mind.