Lionel Collection 10 Goat Puglia Primitivo IGT

Lionel Collection 10 Goat Puglia Primitivo IGT is the GOAT 10 Limited Edition red from the officially licensed Lionel Messi wine collection — 100% Primitivo from Puglia, Italy, in collector packaging — and it is available to order online at Del Mesa Liquor, San Diego, CA.

Crafted from Primitivo grapes hand-harvested in the sun-drenched vineyards of Puglia (2022 vintage), this wine is aged 8 months in barrique after fermentation and maceration on the skins, building structure and depth. It ships in its full collector presentation: a matte black bottle with Messi GOAT 10 artwork inside a branded gift tube. The collection is made in collaboration with MM Winemaker (Marco Maci), and this expression earned a 96-point Grand Gold Medal.

Tasting notes (importer/retailer copy): intense ruby red; aromas of fruit jam, ripe black cherry, plum, blackberry, vanilla and warm baking spice with subtle ethereal notes; a medium-to-full body of plum, blackberry jam and dark cherry with soft tannins, gentle oak and rounded dry sweetness; a lingering finish of dark fruit and soft spice.

Why buy the 10 Goat Primitivo? Because it is equal parts fine Italian wine and football memorabilia — a medal-winning Primitivo and a giftable collector piece in one tube. Explore the red wine collection, the Lionel Collection brand collection, and all wine.

Serving note: serve at 60–65°F (16–18°C) alongside grilled red meats, aged cheeses, tomato-based pasta or charcuterie.

What is the ABV? 14% ABV, 750mL.

Is this actually endorsed by Lionel Messi? Yes — the Lionel Messi wine collection is an officially licensed range released under his name and image, including the iconic 10 and GOAT branding.

What is Primitivo? The signature red grape of Puglia — genetically the same as California Zinfandel, but Italy's southern terroir gives it a rounder, earthier, more rustic expression.

Is the collector tube included? Yes — the bottle ships in the branded GOAT 10 gift tube as originally released.