Rhum JM White Rum
Rhum JM White Rum is the benchmark agricole white rum — a 100 proof (50% ABV) 750mL unaged rhum agricole blanc from Habitation Bellevue in Macouba, at the northernmost tip of Martinique beneath the active volcano Mount Pelée. Distilled from 100% estate-grown fresh sugarcane juice — never molasses — crushed within an hour of harvest, naturally fermented, distilled on a Creole copper column still, rested in stainless steel, and reduced to bottling strength with Mount Pelée spring water. No added sugar. This is the classic ti' punch rhum, the full-strength expression of the J.M lineup. Available to order online at Del Mesa Liquor, San Diego, CA.
- Proof / ABV: 100 proof (50% ABV) — 750mL, unaged
- Style: rhum agricole blanc — AOC Martinique, 100% fresh sugarcane juice
- Origin: Habitation Bellevue, Macouba, Martinique — volcanic lava soils at the foot of Mount Pelée; distillery founded 1845
- Production: cane crushed within an hour of harvest; 24–48 hour natural fermentation; Creole copper column still; 3–6 months stainless rest; no added sugar
- The name: the US bottle label reads "White Rum" — "rhum" is the French spelling for agricole from the French West Indies
The Bartender's Agricole
Rhum J.M was the first distillery in Martinique to produce rhum agricole, and its white rum is the reference point serious bartenders reach for — the strongest expression in the lineup and the definitive ti' punch rhum. The AOC Martinique certification guarantees the method: estate cane, quick crushing, natural fermentation, column distillation, no sugar added. Explore more rum or the distillery in the Rhum J.M collection at Del Mesa.
Tasting Notes
The importer's notes (on the live listing): nose of banana leaf, raspberry seeds, grass-fed butter, and freshly cut sugarcane; a verdant, lively palate of papaya, fresh plantain, and green coriander seed; a lingering finish of sea salt — with no added sugar. Independent reviewers add mango, overripe banana, and wild funky earthiness over explosive fresh sugarcane and tropical fruit.
How to Enjoy
The classic serve is a ti' punch — rhum, a whisper of cane syrup, lime. Or neat to taste the full volcanic-terroir agricole character.
Frequently Asked Questions
What is rhum agricole?
Rum distilled from fresh sugarcane juice rather than molasses — the French West Indies style, and Rhum J.M is AOC Martinique certified.
Why "rhum" and not "rum"?
"Rhum" is the French spelling used for agricole spirits from the French West Indies like Martinique.
Is sugar added?
No — Rhum J.M White Rum has no added sugar; it's reduced to bottling strength with Mount Pelée spring water only.
The full-strength agricole standard — pick up Rhum JM White Rum at Del Mesa Liquor in San Diego, CA.