Michael Jordan's Tequila
Michael Jordan's Tequila is Cincoro Blanco Tequila — a 40% ABV (80 proof), 750mL unaged blanco made from 100% Blue Weber agave sourced from both the Highlands and the Lowlands of Jalisco, Mexico, slow steam-cooked and slow-distilled, and bottled straight from the still. Cincoro is the brand five NBA owners — Michael Jordan among them — founded after a 2016 dinner where they discovered a shared love of tequila; the name joins "cinco" (five) and "oro" (gold), their gold standard. This listing is the Blanco only. It is available to order online at Del Mesa Liquor.
- ABV: 40% (80 proof)
- Size: 750mL
- Class: Blanco — unaged
- Agave: 100% Blue Weber, hand-selected, from Jalisco Highlands AND Lowlands (brand)
- Production: Slow steam-cooking of piñas, pressing, slow distillation
- Founders: Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari, Wyc Grousbeck (launched 2019)
- Brand: Cincoro — "cinco + oro"
Five Owners, One Gold Standard
In July 2016, five rival NBA owners sat down to dinner — Michael Jordan (Charlotte Hornets), Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks) and Emilia Fazzalari with Wyc Grousbeck (Boston Celtics) — and found they shared a serious love of tequila. Cincoro, launched in 2019 with Fazzalari as CEO, is what they built: a luxury blanco that blends agave from Jalisco's two great terroirs, the mineral Lowlands around Tequila town and the fruitier Highlands, cooked slowly with steam and distilled slowly to keep the agave character pure. The sculptural bottle and the blanco's fresh, citrus-led profile made it the celebrity tequila that critics actually pour. Shop the brand on the Cincoro vendor page or explore the full tequila shelf.
Tasting Notes
Nose: Fresh agave, citrus and a hint of vanilla (brand notes). Palate: Fresh agave, citrus and grapefruit with fresh jalapeño. Finish: Citrus over cooked agave with a faint spiciness.
How to Enjoy
Sip it neat or over a single large cube — an unaged blanco at this level is made to show its agave. It also builds a top-shelf Margarita or Paloma where the tequila stays the headline.
Frequently Asked Questions
Whose tequila is Cincoro? It was co-founded by five NBA team owners — Michael Jordan, Jeanie Buss, Wes Edens, Emilia Fazzalari and Wyc Grousbeck — after a July 2016 dinner; hence this listing's "Michael Jordan's Tequila" title. The name means "five gold" (cinco + oro).
Which Cincoro expression is this? The Blanco — unaged, 40% ABV, 750mL. This listing sells the Blanco only; it has no Reposado, Añejo or Extra Añejo variants.
Where does the agave come from? From both the Highlands and the Lowlands of Jalisco — Cincoro blends 100% Blue Weber agave from the state's two classic terroirs.
The five-owner blanco, Highlands meets Lowlands — pick up Cincoro Blanco at Del Mesa Liquor, San Diego, CA.
