Jose Cuervo Reserva De La Familia Platino
Jose Cuervo Reserva De La Familia Platino is a 750mL blanco tequila bottled at 40% ABV (80 proof), the unaged expression of the Cuervo family's private reserve range, made at La Rojena in Tequila, Jalisco, from just three ingredients: organic Blue Weber agave, yeast, and water. The brand's proprietary Esencia de Agave process is designed to carry the agave's original aroma and flavor through distillation untouched by oak. It is available to order online at Del Mesa Liquor.
- ABV: 40% (80 proof)
- Size: 750mL
- Agave: 100% organic Blue Weber; three ingredients only (agave, yeast, water)
- Aging: Unaged (blanco/platino)
- Production: Proprietary Esencia de Agave process, refined by the house over generations
- Distillery: La Rojena, Tequila, Jalisco (NOM 1122 — distillery-level verified)
- Range: Reserva de la Familia, the Cuervo family's private reserve, first released commercially in 1995
The Family Reserve, Unaged: Esencia de Agave
Reserva de la Familia was the bottling the Cuervo family kept for itself before releasing it commercially in 1995, and Platino is its purest form — no barrel, no color, nothing between the agave and the glass. The Esencia de Agave technique works from the pina, the heart of the plant, to preserve the fresh, peppery, honeyed character that oak would cover. The agave grows in volcanic soil for nearly a decade before harvest, per the brand's launch materials. Explore the house on the Jose Cuervo vendor page, or browse our tequila collection.
Tasting Notes
Per the brand: pepper, honeyed agave, apple, and parsley on the nose; a sweet-and-spicy palate of melon, honey, and hay; and a medium, crisp finish of chamomile and cinnamon.
How to Enjoy
The brand serves Platino on the rocks; it is equally at home neat, where the pepper and honeyed agave read clearest, or in a blanco-forward cocktail that does not hide it. More blancos are in our tequila collection.
Frequently Asked Questions
Is Reserva de la Familia Platino organic?
Yes — the current official positioning is an organic Blue Weber agave tequila made from three ingredients: organic agave, yeast, and water.
What is the Esencia de Agave process?
The brand's proprietary technique, refined over some 200 years of house history, for preserving the agave's original aroma and flavor in an unaged tequila.
What proof is Platino?
80 proof (40% ABV) in the 750mL bottling.
The family reserve with the barrel left out — order Jose Cuervo Reserva Platino online from Del Mesa Liquor in San Diego, CA.