Jose Cuervo Reserva De La Familia 2023 Tercerunquinto Collective Edition at Del Mesa Liquor
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Jose Cuervo Reserva De La Familia 2023 Tercerunquinto Collective Edition

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As part of their ongoing support of Mexican culture, the Jose Cuervo family commissions a Mexico-based artist to design original artwork for the collector’s box each year.

The 2023 collector’s box is the latest edition of custom art, titled “Structuring a Landscape”, designed by Mexican artists Gabriel Cázares Salas and Rolando Flores Tovar of the Mexico-based Tercerunquinto Collective (translates into English roughly as “a third of a fifth”) founded in Monterrey, Mexico, in 1998.

The Tercerunquinto Collective were selected as this year’s artist collaborators due to their meticulous art process that involves heavy field research. To create this year’s box, the Collective first visited Tequila, Mexico – the birthplace of the iconic spirit and home to Jose Cuervo – to understand the most recognizable parts of the agave landscape.

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