Sour Strips Rainbow
Sour Strips Rainbow brings the viral sour-candy phenomenon to the snack aisle: multi-colored, mixed-fruit candy strips with a genuinely tart sanded coating, from the Sour Strips brand founded in 2019 by YouTuber Maxx Chewning. The launch reportedly sold 20,000 units in its first hour, and The Hershey Company acquired the brand in November 2024 for $75.5 million. Each resealable bag holds 12 strips (3.4 oz / 96 g per the brand's official listing). Order online from Del Mesa Liquor, San Diego, CA.
- Brand: Sour Strips (founded 2019 by Maxx Chewning; a Hershey's brand since November 2024)
- Flavor: Rainbow — multi-colored mixed-fruit "flavor party" strips
- Format: Resealable bag, 12 strips (3.4 oz / 96 g official; one import listing reports 3.7 oz / 104 g)
- Profile: Extremely sour sanded coating over chewy fruit strips
- Note: Contains wheat
The Viral Sour Strip That Sold 20,000 Bags in an Hour
Maxx Chewning started Sour Strips on a simple premise — "sour candy that doesn't suck" — and the internet agreed instantly: twenty thousand units gone in the first hour. Rainbow is the flavor-party SKU — "Rainbow isn't a flavor, but who cares?" says the brand copy — a riot of colored strips that actually taste like fruit under the pucker. Since Hershey's bought the company in late 2024, the strips have gone from creator merch to checkout-aisle fixture without losing their attitude. See the full Sour Strips lineup or browse the Sour Strips vendor page.
Tasting Notes
Face-scrunching sour first — malic-acid sanded coating hits immediately — then chewy, juicy mixed-fruit sweetness underneath. Each color brings its own fruit note in the brand's flavor-party mix; the sour fades to a pleasant tingle.
How to Enjoy
Reseal the bag between handfuls (if it lasts that long). Stash them for movie nights, road trips, or the desk drawer — and keep water nearby for the uninitiated.
Frequently Asked Questions
Who makes Sour Strips candy?
Sour Strips, founded in 2019 by Maxx Chewning and acquired by The Hershey Company in November 2024 for $75.5 million.
What flavors are in Rainbow?
Rainbow is a multi-colored mixed-fruit assortment sold as a single flavor SKU — a "flavor party" of fruit strips.
How many strips are in a bag?
Twelve strips per resealable bag, officially 3.4 oz (96 g); one import listing reports 3.7 oz (104 g).
For the sour candy the internet can't put down, order Sour Strips Rainbow online from Del Mesa Liquor for pickup or delivery in San Diego, CA.