Luzhou Laojiao San Ren Xuan
Luzhou Laojiao San Ren Xuan is a 52% ABV (104 proof), 1L strong-aroma (nongxiang) baijiu from Luzhou, Sichuan — a distillery whose fermentation cellars have run continuously since 1573. "San Ren Xuan" celebrates friendship: a modern, lighter-footed take on the classical strong-aroma style, floral and fruity where old-school baijiu is pungent and deep. It is available to order online at Del Mesa Liquor, San Diego, CA.
- ABV: 52% (104 proof)
- Size: 1L
- Style: strong-aroma (nongxiang) baijiu, modern lighter expression
- Mash: approx. 60% sorghum / 20% wheat / 20% rice
- Origin: Luzhou, Sichuan, China
- Heritage: distillery cellars dating to 1573, China's oldest continuously produced liquor
A Toast to Three Friends
The name means "three friends" — or, loosely, "the gathering of friends" — and San Ren Xuan was conceived as the sociable face of Luzhou Laojiao: the floral mystique strong-aroma drinkers love, rebalanced into something lighter, brighter, and more modern. It is the house's answer to the new generation of baijiu drinkers — small chilled pours shared among friends, not the banquet gauntlet. Luzhou Laojiao's 1573 cellars are a national intangible cultural heritage of China, and the same house makes the legendary Guojiao 1573. Browse more baijiu at Del Mesa Liquor.
Tasting Notes
Nose: Floral plum, white pepper, and toasted rice.
Palate: Fruity and bright — bubblegum, stone fruit, fresh pineapple over grain depth.
Finish: Sweet and long-lasting with fading floral warmth.
How to Enjoy
Serve slightly chilled in small pours among friends — that is literally what it was made for. Its brightness also makes it one of the easier strong-aroma baijius to mix with.
Frequently Asked Questions
What does "San Ren Xuan" mean?
Roughly "the gathering of three friends" — it was conceptualized to celebrate friendship.
Is this a lighter baijiu?
In style, yes: a modern, more approachable strong-aroma expression — though it still bottles at 52% ABV.
How old is Luzhou Laojiao?
The distillery dates to 1573 in the Ming dynasty — the oldest continuously produced Chinese liquor.
What does it taste like compared to classic strong-aroma baijiu?
More floral and fruity (plum, pineapple, bubblegum) and less heavy than traditional expressions.
The friendly face of a 450-year-old house — order Luzhou Laojiao San Ren Xuan online from Del Mesa Liquor in San Diego, CA.