"Rei" stands for "respect" and is one of the 7 virtues of the samurai. A warrior shows it even in the face of adversity and especially towards their enemies. Hey, sounds like a perfectly fine guideline to live by in modern times as well. And a perfect virtue for Rei Pure Malt Japanese Whisky to embody. The first in the Bushido lineup to feature no age statement, it’s a great entry point into the wonderful world of Japanese Whisky. Nothing left to add but "cheers", or as our Japanese brethren would say: Kanpai!